WEBSITE PRIVACY POLICY

Sleep Medicine Specialists of South Florida, P.A.

Sleep Medicine Specialists Of South Florida PA (“SMS,” “we,” “us” or “our) welcomes you to our Website. This Website Privacy Policy (“Site Privacy Policy”) explains how we collect, use, and disclose information from and/or about you when you use the SMS Website (the “Site”) or the services provided through the Site.

THE SITE WILL BE COLLECTING AND TRANSMITTING PERSONAL, MEDICAL AND HEALTH-RELATED INFORMATION ABOUT YOU. BY USING THE SITE, YOU AGREE THAT WE CAN COLLECT AND USE YOUR PERSONAL AND OTHER INFORMATION AS DESCRIBED IN THIS SITE PRIVACY POLICY. IF YOU DO NOT AGREE, PLEASE DO NOT USE THE SITE.

SMS complies with the information privacy and security regulations under HIPAA. We have prepared a Notice of Privacy Practices required by HIPAA. This Notice is available at the following link: _______________________

By using the Site, you are agreeing to our collection, use and disposal of Personal Information and other data as described in this Site Privacy Policy, both as it exists now and as it is changed from time to time.

Important Definitions

“Personal Information” means information about you that is personally identifiable to you, such as your contact information (e.g., name, address, email address, or telephone number), personally identifiable health or medical information (“Health Information”), and any other non-public information that is associated with such information.

“De-Identified Information” means information that is neither used nor intended to be used to personally identify an individual.

“Cookies” means the small pieces of information that a Site sends to your browser while you are viewing a website.

Information We Collect

The Personal information we collect or maintain may include:

Your name, age, email address, username, password, and other registration information.
Health Information that you provide us, which may include information or records relating to your medical or health history, health status and laboratory testing results, diagnostic images, and other health related information.
Health information about you prepared or obtained by the Healthcare Professionals(s) who provide clinical services through the Site such as medical and therapy records, treatment and examination notes, and other health related information.
Billing information that you provide us, such as credit card information, or that we receive from a health plan, employer or other provider of healthcare benefits on your behalf.
Information about the computer or mobile device you are using, such as what Internet browser you use, the kind of computer or mobile device you use, and other information about how you use the Site.
Other information you input into the Site or related services.

Our Use of Your Information

We may use your Personal Information for the following purposes (subject to the restrictions relating to our use of Health Information described in our HIPAA Notice of Privacy Practices):

To provide you with the Services.
To improve healthcare quality through the performance of quality reviews and similar activities.
To create De-identified Information such as aggregate statistics relating to the use of the Services.
To notify you when Site updates are available.
To market and promote the Site and the Services to you.
To fulfill any other purpose for which you provide us Personal Information.
For the purposes described in Section I relating to the use of Health Information.
For any other purpose for which you give us authorization.

Subject to the restrictions set out in our HIPAA Notice of Privacy Practice, we may also disclose Personal Information that we collect or you provide:

To our subsidiaries and affiliates.
To contractors, service providers and other third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential.
As required by law, which can include providing information as required by a court order.
When we believe in good faith that disclosure is necessary to protect your safety or the safety of others, to protect our rights, to investigate fraud, or to respond to a government request.
To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of SMS’s assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which Personal Information maintained by the Site is among the assets transferred.
For any other purpose disclosed by us when you provide the information.

Other Information Collected

Users of our Site may have certain information passively collected by Cookies, navigational data like Uniform Resource Locators (URLs) and third party tracking services. Situations where your information may be collection include:

Site Tracking Data. We may keep track of some of the actions you take on the Site, such as the content of searches you perform on the Site.
Browser Information. When you access the Site from a computer or other device, we may collect anonymous information from that device, such as your Internet protocol address, browser type, connection speed and access times (collectively, “Anonymous Information”).
Cookies. We may use both session Cookies (which expire once you close your web browser) and persistent Cookies to make the Site easier to use. You can instruct your browser, by changing its options, to stop accepting Cookies or to prompt you before accepting a Cookie from the websites you visit. If you do not accept Cookies, however, you may not be able to stay logged in to the Site.
Real-Time Location. Certain features of the Site may use GPS technology to collect real-time information about the location of your device so that the Site can connect you to a healthcare professional who is licensed or convenient to assist you. When accessing Google Maps services on our Site, you are agreeing to Google’s Terms of Service and Privacy Policy.
Mobile Services. We may collect non-personal information from your mobile device or computer. This information is generally used to help us deliver the most relevant information to you. Examples of information that may be collected and used include how you use the application(s) and information about the type of device or computer you use. In addition, in the event our application(s) crashes on your mobile device we will receive information about your mobile device model software version and device carrier, which allows us to identify and fix bugs and otherwise improve the performance of our application(s).
Analytics Tools. We may use tools such as Google Analytics, AppsFlyer and Mixpanel to help analyze how users use the Site. Such third parties may use cookies, APIs, and SDKs in our services to enable them to collect and analyze user and device related data and information on our behalf. Google Analytics, AppsFlyer, and Mixpanel use Cookies to collect information such as how often users visit the Site, what pages they visit, and what other sites they used prior to coming to the Site. We use the information we get to improve our Site and services. Google’s ability to use and share information collected by Google Analytics about your visits to the Site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You may be able to opt-out of such activity using the tools available at the applicable application.
Pixel Tags. Pixel tags (sometime called web beacons or clear GIFs) are tiny graphics with a unique identifier, similar in function to cookies. While cookies are stored locally on your device, pixel tags are embedded invisibly within web pages and online content. We may use these, in connection with our Service to, among other things, track the activities of users, and help us manage content and compile usage statistics. We may also use these in our emails to let us know when they have been opened or forwarded so we can track response rates and gauge the effectiveness of our communications.

Do Not Track Options. As referenced above, third parties may utilize tracking pixels or other electronic markers to assess your actions and behavior on the Web. Users can request that that certain website not track their Web use by initiating a Do-Not-Track signal or option. There is no consensus on how a company using the Web should respond to these web browser-based Do-Not-Track signals. As a result, we do not respond to web browser-based Do-Not-Track signals at this time. Please note that not all tracking will stop even if you delete cookies. For information about Do Not Track, please visit: www.allaboutdnt.org

De-Identified Information. We may use De-Identified Information created by or provided to us without restriction.

Information You Share With Third Parties

This Site Privacy Policy applies only to information we collect through the Site and in email, text and other electronic communications set through or in connection with the Site. This Site Privacy Policy DOES NOT apply to information collected by any third party. When you click on links on the Site you may leave our Site. We are not responsible for the privacy practices of other sites, and we encourage you to read their privacy statements.

Limitations on Deletion of Information

You may request that we delete all or a portion of your Personal Information held by us, however, we may be required (by law or otherwise) to keep this information and not delete it (or to keep this information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements). When we delete Personal Information, it will be deleted from the active database, but may remain in our archives and we may also retain Anonymous Information about your use of our services. Once we disclose some of your Personal Information to third parties, we may not be able to access that Personal Information any longer and cannot force the deletion or modification of any such information by the parties to whom we have made those disclosures. After we delete Personal Information, we may retain De-Identified Data and will continue to use De-Identified Data as permitted under this Site Privacy Policy.

We will not sell, lease, or rent your Personal Information. Absent your written consent, we will not provide your Personal Information to any third party in return for money. In addition, we will not share your Personal Information with any public databases or to an insurance company or your employer. We will not provide your Personal Information to law enforcement or regulatory authorities unless required by law to comply with a valid court order, subpoena, or search warrant.

Steps We Take To Keep your Information Secure

We employ reasonable physical, electronic and managerial security methods to help protect against unauthorized access to Personal Information, such as encryption. However, no data transmission over the Internet or data storage facility can be guaranteed to be perfectly secure. As a result, while we try to protect your Personal Information, we cannot ensure or guarantee the security of any information you transmit to us.

Children Under Age 18

We do not knowingly allow individuals under the age 18 to use or create accounts that allow access to our Site.

California Residents

If you reside in California, you may have certain additional rights regarding your “personal information” as defined under the California Consumer Privacy Act of 2018 (CCPA) or otherwise. This section of our Privacy Policy supplements the information provided elsewhere in our Privacy Policy.

The below chart shows you where to find details about the information to which you may be entitled under the CCPA:

CCPA Information Requirement	Corresponding Information in this Privacy Policy
Categories of personal information collected	PERSONAL INFORMATION WE COLLECT ABOUT YOU…
Categories of sources from which we collected personal information	PERSONAL INFORMATION WE COLLECT ABOUT YOU…
The business purpose for which we collected your personal information	HOW WE USE YOUR PERSONAL INFORMATION…
Categories of information shared or disclosed to third parties…	HOW WE USE YOUR PERSONAL INFORMATION and HOW WE SHARE…

Changes to This Privacy Policy

We may change this the Site Privacy Policy from time to time in the future. We will post any revised version of the Site Privacy Policy on this page. Continued use of our services following notice of such changes will indicate your acknowledgement of such changes and agreement to be bound by the terms and conditions of such changes.

Choice of Law

If you visit SMS’s or use our products or services, any dispute over privacy is subject to this Privacy Policy as governed by the laws of the State of Florida.

How to Contact Us. If you have questions or concerns about our Privacy Practices, or would like to report a violation, please contact us at ______________________________.

Revised October 15, 2023